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The in-depth study from London’s Imperial College Business School and experts from online dating website eharmony explores how dating will evolve over coming decades.They complied the Future of Dating: 2050 report, which unveils predictions on what online dating and relationships will be like based on the analysis of decades of data looking at society, health and demographics. It can be fun, terrible, exciting, hard — the adjectives used to describe it are endless.
This is primarily due to economic pressures impacting on lifestyles, including the fact that nearly one in three 18 to 30 year-olds will live with their parents in 2050, compared with a quarter today.
This means younger singles will have less financial independence and less opportunity to develop more intimate relationships.eharmony Managing Director, Romain Bertrand, said: ‘With increased life expectancy, more cohabitation and emerging tech providing new opportunities for innovation, our fourth Future of Dating report with Imperial College Business School shows the accelerating rate of societal change in the next three decades.‘With the number of singles set to surpass married people by 2042, including an extra 33per cent in the 35-65 age bracket, the online dating industry will need to be responsive to the unique challenges they will encounter.‘Ultimately, the most important thing is thinking about how love will endure and how the way we find relationships and build human intimacy in an increasingly tech-driven environment will change.‘We know that regardless of how society changes, people will want to meet people who share their beliefs, core values and key personality characteristics and at eharmony we very much intend to continue leading the way.’Dr Paolo Taticchi, Principal Teaching Fellow at Imperial College Business School said: ‘In this project, our students have leveraged their understanding of business and technology, which is at the core of what we do at Imperial College Business School.‘The dating industry developed significantly in the dot com age and continues to evolve even further during the mobile one.
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It adds that a wave of ‘silver singles’, aged 65-85, will see the biggest increase of online daters – with up to 78per cent predicted to use the services in the future.
A key factor in the rising average age of an online dater will be increased life expectancy, but also familiarity with technology and having more experience with online dating than previous generations.
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