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Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.According to, mobile dating apps market has shown growth and is, "to be worth some .1 billion".
At the 2012 i Date Mobile Dating Conference, the first ever consumer focus group for mobile dating apps unanimously reiterated the same complaints from years prior. These concerns varied between participants and included physical, emotional and sexual risks, the risk of being scammed, the risk of encountering dangerous and dodgy people, the risk of pregnancy, risks to family, the risk of lies and deceit.
To counter these risks, participants undertook various activities that made use of the technological resources available to them and also assessed how others did or did not use technology.
Mobile dating services, also known as cell dating, cellular dating, or cell phone dating, allow individuals to chat, flirt, meet, and possibly become romantically involved by means of text messaging, mobile chatting, and the mobile web.
These services allow their users to provide information about themselves in a short profile which is either stored in their phones as a dating ID or as a username on the mobile dating site.
This is already a significant increase from 2011 (6.3 million).
This increase is allegedly caused by Mobile Dating due to current social dating services like Tinder or Badoo, which allow people to quickly make new contacts on the go.The rise of mobile dating and in particular, dating app Tinder has changed the way people meet potential partners and date.Some believe that the proliferation of such apps has fueled modern dating behaviors.Facebook’s experiment with semi-anonymous social networking centered around interests, via a standalone app called Rooms, failed.But the learnings from that earlier experiment have now popped up in Facebook’s Messenger application as a new feature called Rooms, which is rolling out now in select markets.In the dating market, both online dating sites are adding mobile web versions and applications to phones.Tags: Adult Dating, affair dating, sex dating