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Dating sites require a payment solution which can seamlessly assess client rates in detail and tell the difference between a genuine user looking for love, and a criminal looking for their next payoff.One of the simplest solutions to the problem is tokenisation.Simon is the former editor of Global Dating Insights.

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Like many ecommerce businesses, dating sites need the agility and flexibility to manage large pools of subscribers, alongside shorter term or one-off customers.

Managing subscriptions, also called recurring payments or continuous authority transactions, can be simple to set up but the world of card payment processing is a complex and regulated minefield.

Protecting them is a must, from an ethical standpoint as well as with a view to keeping them happy and retaining their business.

However, this presents a number of logistical and technological challenges and can be a huge drain on finances and resources.Passionate about music, journalism and Newcastle United.In my personal experience, providing a credit card made my experience worse!!Tokenisation solutions provide a reference number (or token) that is used in place of the card number for all refunds or repeat transactions — in the dating industry this covers subscriptions.By using tokenisation or card store, dating sites can improve conversation and approval rates from acquirers.One of the biggest stumbling blocks is that dating businesses taking payments online use the same 7273 Merchant Category Code (MCC) as the escort industry.

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